For the past 20 years, Sanskriti Yuva Sanstha has been championing a powerful social message through its state-level campaign, “Daru Se Nahi, Doodh Se Karein Navvarsh Ki Shuruaat”—Start the New Year with Milk, Not Alcohol. This impactful initiative encourages the people of Rajasthan to welcome the New Year with health, clarity, and positivity by choosing milk over liquor.

Held annually, this unique program promotes a culture of conscious celebration, especially among the youth, inspiring a healthier and more meaningful beginning to the year. Through this campaign, Sanskriti Yuva Sanstha continues to advocate for responsible living and traditional values, reinforcing the message that true joy lies in wellness and mindful choices.