With over 1.23 million followers across all social media platforms, Masoom is the undisputed queen of India’s fashion and lifestyle influencer and entrepreneur ecosystem. Masoom pioneered the nation’s blogging industry when she set up her blog — Miss Style Fiesta — all the way back in 2010. Today, she is one of the first influencers from India to have walked the red carpet at the Cannes Film Festival not once but twice in a row for L’Oreal Paris’ and attended Paris Fashion Week multiple times exclusively for luxury brands like Hermes, Louis Vuitton, Christian Louboutin, Dior, and so on.
In the years since she’s grown from strength to strength, today Masoom works with some of the biggest fashion, lifestyle, and luxury brands in the world. Apart from this, she’s not just your Global Lifestyle and Fashion Influencer, her content also revolves around positivity, family, gender equality, books, travel, etc. With over 20+ million impressions across platforms and numerous viral content pieces across various verticals, Masoom has proven that no one does it better.
This Women’s Day 2021 also saw Masoom start a new venture, Empowher. Through this platform, Masoom aims to empower homegrown women-led Indian brands, bring visibility to them, and elevate them to a global audience. The ultimate aim is to inspire and motivate women entrepreneurs and help guide them on the road to financial stability and growth.
Masoom represents India at fashion weeks, couture shows & luxury events all over the world such as Hermes, Dior, Armani, Ralph & Russo, Salvatore Ferragamo, Tods, and Longchamp & many more. She was a speaker at TEDxYouth@Wilrijk in Belgium. Her amazing work has put her on HSBC’s list of leading female entrepreneurs worldwide as well as CNN’s ’20 under 40’ list.
Additionally, she’s an equity partner and leads innovation & strategy at the e-commerce start-up ‘The CAI Store’.
In an endeavor to continue representing Indian fashion on the global stage, she collaborates with upcoming fashion businesses to enable them to achieve substantial business growth. Her initiative #SupportIndianDesigners has generated 400,000+ conversations and content for small businesses in India to date.
One notable feat is that during these tough times of Covid, just like so many other celebrities, Masoom was very active on her Instagram page all the way from Belgium to constantly come through for her people in India. She continuously shared verified leads and helped people in every way possible to get through these tough times. She was at the forefront of helping the Hemkunt Foundation raise funds so that more and more people could have access to oxygen.
To top it off, Masoom recently became a proud member of the Women India Chamber of Commerce & Industry (WICCI), India-Austria Bilateral Business Council.
Awards won:
• E-Tailer of the Year by Cosmopolitan India 2013
• DNA India 30 under 30 List 2013
• CNN India 20 under 20 List 2017
• Lokmat Award for ‘Most Stylish Blogger’ 2019
• Best Luxury Blogger by Cosmopolitan India 2019
• Digital Influencer of the year- Popular Choice by Talent Track Awards 2021
• NewsX Influencer A-List- Best Fashion Influencer 2021
• Best Lifestyle and Luxury Influencer — IMPACT Digital Influencers 2021 (Silver)
